CMC Politics of Journalism

Sunday, April 17, 2011

Hoax!

James Rainey writes at The Los Angeles Times:

Several big news organizations fell for a stunning, albeit fake, piece of business news this week — that General Electric would voluntarily pay the government a $3.2-billion tax "refund."

Some news-types responded to the hoax with indignation, others bemusement. Both those groups must have been outnumbered, though, by the resolute. This couldn't, wouldn't … shouldn't happen again.

But, take notice, newshounds: The tricksters and political pranksters have numbers. They have big plans. They embrace a lawless tradition and an outlaw code. They will be back. And they are fairly certain you can be had.
In many cases, they will be right. Fake news may not be inevitable. But it will always find a pathway, particularly in the frantic chase that is journalism in the Digital Age. All harried journalists can do is take a moment, breathe deeply and make that extra confirmation phone call, because the next $10,000 Donald Trump restaurant tip, campaign to blockade oil spills with human hair or School for Panhandlers (all fakes swallowed, whole, by some of the media) is just beyond the next deadline.

The responsible group was US Uncut.

The group that staged the fake GE tax-return stunt came together only in the last couple of months, inspired by an article in the Nation magazine that urged activists to build progressive equivalents to the conservative "tea party" movement. "We don't just have a spending problem in America, we have a revenue problem," said US Uncut spokesman Ryan Clayton. "It's not the teacher and cop and their salaries that are the problem. It's the corporations that aren't paying taxes that are the problem."

With a bit of advice from the Yes Men, US Uncut put together its fake press release and dummy GE website (only one letter different than the corporation's actual URL) in about 10 days.

Media organizations that fell for the fakery — including Associated Press and its many clients, who at least briefly picked up the story (including, for just a few minutes, the business page of latimes.com) — didn't do enough to verify the veracity of the emailed press release.

The fake looked and sounded like the real thing, said Tom Kent, standards editor for AP. He declined to give specific details about who failed to verify the news. "If we had followed our procedures this would not have happened," Kent said.

The double-time pace of the news industry has only kicked up a notch in recent years, with reporters rushing to tweet, blog and write the news before the competition. Being first can mean the extra clicks, and ad dollars, that might keep an outlet alive.

The Power of Mockery

"Ridicule is man's most potent weapon," wrote Saul Alinsky. Salzman makes a similar point in his discussion of media events. And now Nicholas Kristof writes at The New York Times:

The juiciest story behind the Middle East uprisings doesn’t concern Col. Muammar el-Qaddafi’s “voluptuous” Ukrainian nurse or C.I.A. bags of cash. Rather, it’s the tale of how a nonviolent revolutionary strategy crafted by Serbian students and an octogenarian American scholar came to challenge dictators in Egypt, Tunisia, Bahrain and many other countries.

This “uprising in a bottle” blueprint was developed by the Serbian youth movement, Otpor, to overthrow Slobodan Milosevic in 2000. One of Otpor’s insights was that the most effective weapon against dictators isn’t bombs or fiery speeches. It’s mockery. Otpor activists once put Milosevic’s picture on a barrel that they rolled down the street, inviting people to hit it with a bat.

Otpor’s strategy mirrors one promoted by a rumpled Boston academic named Gene Sharp, who is little known in America but inspires tremors among dictators abroad. Sharp’s guide to toppling despots has been translated into 34 languages so far and was widely circulated in Egypt last year in Arabic.

After Otpor toppled Milosevic, it began to hold seminars for pro-democracy activists from other parts of the world, including many from the Middle East.
...
Toppling dictators is only one application of this kind of grass-roots movement. One of the most exciting trends in the struggle against poverty and social pathologies such as crime is the use of similar youth-owned movements to change cultural norms from the bottom up.

Tina Rosenberg, a longtime writer and journalist who contributes to the Opinion section of nytimes.com, offers a brilliant look at bottom-up initiatives to achieve social change in her new book, “Join the Club.” My favorite example has to do with teenage smoking.

From the 1970s through the 1990s, nothing seemed to work to dissuade teenagers from smoking. Television commercials warned that smoking kills you or turns your teeth yellow, but teenagers felt invulnerable. And with adults united in disapproval of teenage smoking, what better way for adolescents to rebel than to cough their way through a cigarette?

Then in the late-1990s, some frustrated anti-smoking campaigners showed teenagers how cigarette companies were manipulating them into addiction. Starting in Florida, the teenagers then designed a series of funny and withering commercials, many based on prank phone calls.

One depicted a couple of teenagers telephoning an ad agency that promoted cigarettes. The kids tried to give the agency a prize for killing teenagers in large numbers, flummoxing the staff.

Friday, April 15, 2011

Politics and Ventriloquism

The Daily Show
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Thursday, April 14, 2011

Animals Affected by Japan Nuclear Accident

Here is a video clip from CNN that offers much of what people want to see in news reports. This story is about pets that have been left in the area around the Fukushima nuclear power plant, which is uninhabitable. Many owners left their pets in the area because they had no choice, or because they did not know how long they would be gone.

This clip will capture viewer interest because of the imagery of abandoned homes and emaciated pets who are often chained in yards. People are attracted to disasters like the Japan Tsunami. Further, Americans are still looking on in curiosity at the effects of the nuclear accident. Many may be thinking about American nuclear power in the context of this disaster. People are also usually sympathetic of children, the elderly, and animals because of their vulnerability. These animals appear helpless and many of them are cute. They capture viewers' hearts.

http://www.cnn.com/video/#/video/world/2011/04/14/natpkg.japan.fukushima.photographer.cnn

Wednesday, April 13, 2011

More Jamie Oliver

One of the featured shows on hulu.com today is Jamie Oliver's Food Revolution. The name of the episode, "Maybe L.A. Was a Big Mistake" and the tag-line "Jamie brings his message of healthy food for all to Los Angeles, but must leap over some meaty diplomatic hurdles," suggests that his publicity stunt was successful.

"Unpaid" Blogger Files Class-Action Suit Against HuffPo

Earlier in the semester, we discussed the distinction Huffington Post has made between its bloggers and staff writers--one group is paid while the other is not. On Tuesday, former HuffPo blogger Jonathan Tasini filed at $105M suit against the blogging platform and news source.

Huffington Post argues that bloggers are permitted to use their platform to share ideas, much like a guest on a TV show.

Spokespeople for the site compare HuffPo to many other unpaid group blogs, but is this different because of the AOL merger? Did HuffPo profit from the work of those that went unpaid?