In Blogwars, Perlmutter describes many bloggers that those who are not "mediafit" enough for the mainstream media, or to be put on the "Golden rolodex" of experts for major television programs or newspaper articles. He also talks about presidents' revolutionary use of the media - President Eisenhower the first of whom to hire an advertising agency to produce television commmercials.
Selling Eisenhower "in precisely they way they sell soup..."
Eisenhower Answers America
Can you tell that the questions and answers were filmed separately?
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