This morning, millions of Americans woke up to discover that they were now Canadian citizens. An amendment to Canada's Citizenship Act reversed an old policy of forcing emigrants to renounce their Canadian citizenship.
To inform emigrants of their newfound dual citizenship, the Canadian government made expert use of YouTube. This online WSJ article has more detail, as well as the YouTube video. Aside from using new media, the Canadian government showed mastery of Salzman's news-making principles; press coverage generated by the ridiculous video is helping inform the public of their potential Canadian citizenship.
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