BuzzFeed piece in New York Magazine

Here's an interesting, albeit quite long, New York Magazine feature on BuzzFeed and its founder, Jonah Peretti (fun fact for comedy nerds like me: he is the brother of comedian/former Parks & Recreation writer Chelsea Peretti). It explains how the unconventional media outlet makes money with an advertising strategy based not on traditional banner ads, but by "treat[ing] the traffic as its own advertisement." Their unique approach to marketing and obsession with virality is surely one other organizations can and should study.