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Tuesday, December 3, 2019

Bloomberg's TV Spending

Hi all,

Thought this was an interesting article on Bloomberg's use of television adds, specifically who he is trying to target. I think this is especially notable because we've talked about the decline of the use of internet advertising in campaigning. https://fivethirtyeight.com/features/michael-bloomberg-outspent-the-entire-democratic-field-in-tv-ads-last-week/

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