Media and Electoral Politics I

 For Wednesday:

• Michael D. Cohen, Modern Political Campaigns (Lanham, Maryland: Rowman & Littlefield, 2021), ch. 8-9. ON SAKAI 

Types of campaign media:  An Overview

Free or earned media

• Media events
• Press releases
• Press conferences/interviews
• Candidate op-eds
• Debates
• Oppo
• Surrogates/proxies

Paid Media

• TV and radio spots
• Print advertising
• Mailers, pamphlets

Digital Media

• Posts on Twitter (X), Facebook, TikTok, YouTube
• "Influencers"
• Campaign and party websites

Interactions among forms of media

Back to the message box:

DeSantis, yesterday on MTP

What clips did campaigns post?

• DeSantis
• Trump
• Biden

Media and campaigns:  a short history

1858 Lincoln-Douglas

• Oppo
• Shorthand
• Local papers
• Telegraph and papers in other states 

Movies

FDR:  Dirty Trickster