Obama's mark in history

NYT article, Making Obama's Marks, provides further background on Obama's logo including the intent of the design:


The White House guidelines for each logo were very clear. “It was explicitly stated that the ARRA logo not look ‘governmental,’ ” Juras said. “We were asked to create a ‘visible sign of progress’ in a contemporary way while referencing energy, education and health care.


“The sooner it becomes a historical artifact, the better.”