Not all interviewees prove to be easy target. John Yoo, January 11, 2010:
The Pew Research Center's Project for Excellence in Journalism studied The Daily Show in 2008. Among its findings:
- The program’s clearest focus is politics, especially in Washington. U.S. foreign affairs, largely dominated by the Bush Administration’s policies in Iraq, Washington politics and government accounted for nearly half (47%) of the time spent on the program. Overall, The Daily Show news agenda is quite close to those of cable news talk shows.
- The press itself is another significant focus on The Daily Show. In all, 8% of the time was made up of segments about the press and news media. That is more than double the amount of coverage of media in the mainstream press overall during the same period.
- A good deal of the news, however, is also absent from The Daily Show. In 2007, for example, major events such as the tragic Minneapolis bridge collapse were never discussed. And the shootings at Virginia Tech, the most covered story within a given week in 2007 by the overall press, received only a cursory mention.
- Republicans in 2007 tended to bear the brunt of ridicule from Stewart and his crew. From July 1 through November 1, Stewart’s humor targeted Republicans more than three times as often as Democrats. The Bush Administration alone was the focus of almost a quarter (22%) of the segments in this time period.
- The lineup of on-air guests was more evenly balanced by political party. But our subjective sense from viewing the segments is that Republicans faced harsher criticism during the interviews with Stewart. Whether this is because the show is simply liberal or because the Republicans control the White House is harder to pin down.
- Most of those who regularly watch O’Reilly (63%) and Hannity (65%) are 50 or older; 44% of the public is 50 or older. By contrast, the Daily Show and Colbert Report have the youngest audiences of any outlet included in the survey. Large majorities of those who say they regularly watch the Colbert Report (80%) and the Daily Show (74%) are younger than 50; 55% of public is 18 to 49.
- Entertainment is by far the biggest reason why regular viewers of the Colbert Report and the Daily Show tune into those programs; 53% of the regular Colbert audience and 43% of the Daily Show audience say they mostly watch those programs for entertainment. Yet entertainment also is a factor for many regular viewers of morning news shows (18%), readers of USA Today (16%) and other audiences.
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