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Tuesday, October 8, 2019

Audience and Media Effects II

Older Literature
  • Hypodermic Model 
  • Minimal Effects Model
More recent literature:  "It's complicated."


The Issue-Attention Cycle (Graber 206-212)




Age and News (See Graber p. 353)

Question: Please tell me whether you personally try to keep up with news about each topic or not. * Indicates a significant difference from the 18–29 age group.
Chart showing that some groups are far more likely to prefer TV as their pathway to local news.


The parties are very different

College grads make up a growing share of Democratic voters; less change among Republican voters

Growing Ideological Divide:



Polarization across a range of issues



Population Preferences:



Partisan divides on the role of the media

Distrust of fact checkers

Republicans do not think that the media understand them

Rural Americans do not think that the media cover them (a perfectly reasonable attitude -- see discussion of news deserts)

Elections and Election Interference


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