Campaigns and Elections I

New Media

• Non-news-channel-media
• The Apprentice
• The Golf Channel
  CBN
• Digital -- the Romney 47%
• Russian Facebook ads

Horserace Journalism -- a very recent example with an alum of the class



Personality Journalism




A stop-video exercise:




"Free" or "Earned" Media


Oppo

• The Three Parts: collection, analysis, dissemination
• Rubio v. Cruz Oppo War
• Trackers and the Macaca Moment of 2006 -- and another Claremont connection
• The Big Fail:  GOP candidates and Trump

Coverage during Jan-June 2016 (from the Patterson article on the primary season):






RealClearPolitics polling average:

Trump and Twitter

Campaign Strategy and  Message Grid

To be continued...