'Baby Yoda' dwarfs 2020 candidates in interactions with news stories on social media

As some of the readings earlier in the semester discussed, outside of a certain bubble, politics is not a hot topic among many on social media, and many social media users do not interact with politics at all. A recent data analysis by Axios found that social media users found that news stories about 'Baby Yoda,' a character from the new Star Wars TV series "The Mandalorian" get almost twice as much interaction from social media users as news stories about any 2020 democratic candidate.
In terms of overall number of interactions with news stories since Nov. 12, Baby Yoda trails Biden, Sanders and Warren, but gets a much higher rate of interactions. The study also only measured interactions with news stories, rather than overall social media posts, which would likely put Baby Yoda farther ahead.
Axios' story characterized this as particularly bad news for recent entrants Mike Bloomberg and Deval Patrick, how were hoping to sweep ahead in part through a groundswell of support for new faces in the race.