Saturday, December 18, 2010

Patch.com

James Rainey writes at the Los Angeles Times:

When we last checked in on Patch.com, the fastest-growing news outfit in America was staffing up and making the most robust media foray into suburbia in years.

Patch this week opened its 600th hyper-local website, in the Atlanta neighborhood of Buckhead. The sites, which provide basic news coverage and ask readers to bolster reportage on their towns, have opened in 105 California communities, with more launching every day.

The remarkable thing about Patch, besides its explosive growth in recent weeks (it had 565 sites just one week ago), is how it's no longer luring just rookies but, more recently, a cadre of seasoned news veterans. Many of the journalists are returning to the sort of work they did when they started in journalism decades ago.

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