Presidency and Executive Branch II

For Monday, read Dunaway, ch. 6. (ch. 8 of the 10th ed.).

NY v. Trump:  legal documents as a great source.

Tonight: Surrogates and spin rooms

Questions on the assignment.  Remember to include the main hard-news stories:  do not write only about columns, op-eds, or sidebars.

• Keep beats in mind.  Example from WP.
• Keep specialized outlets in mind.
• Check whether the site has generated the story or is just reposting from another source.

The "Message Grid" or "Strategic Grid" or "Tully Message Box"

Oppo and vulnerability study (a classic example)

Background

• Arkansas Stuff in a 1992 Debate (how did Clinton deflect?)
• Vince Foster
• Whitewater (btw do not cite Wikipedia in papers)

 Clinton and the Dreyer Memo

• How would you do it differently in a social media age?
• Biden impeachment strategy

Years later:

The Mooch Memo:  "Surrogates/validators are important customers. They need to be serviced, supported, and coordinated better."

STAFF INK STINKS

• Spicey's bad start.  You do not want to be the butt of comedy.
• The message box and KC:  "alternative facts"
• Mooch did not follow his own advice