Media Audiences & Operating Procedures

Recent Developments:

• LA Times scraps California section, lays off more workers.
• Washington Post scraps "Book World."
• NY Post gloats over NY Times financial woes

How do we measure media audiences?

• Nielsen Media Research for TV
• Arbitron for radio
• Audit Bureau of Circulation for newpapers

Pew on "key news audiences"

A closer look at audiences for

• Newspapers
• Magazines
• Broadcast network news
• Local TV news
• Cable news
• Radio
• Online news

So what did the media cover and what interested the public?

Back in 1976, Network was satire. Now it is almost a documentary: