PETA Super Bowl Commercial

NBC rejected PETA's Super Bowl advertisement, requesting numerous changes to the sexual content before it was suitable to air. PETA refused to alter the commercial, resulting in free airtime on most major news networks. These prominent news sources not only covered the story, but most showed the commercial in the original, uncensored version. I thought this was a nice representation of what we were discussing last class session about free media. (I did not post the link, assuming if it is inappropriate by NBC's standards, it is most likely inappropriate by ours. If you want to see the commercial, its on YouTube, Google and Yahoo)