Issa has set up what his aides call Issa Enterprises, a highly organized effort to manage his image. Kurt Bardella, the spokesman, who is twenty-seven, and whom Issa calls “my secret weapon,” fiercely screens all interviews. Bardella has a reputation as one of the savviest young spokesmen on Capitol Hill, someone who understands the complicated new media environment.
Over lunch at Bistro Bis, a French restaurant near the Capitol, Bardella was surprisingly open in his disparagement of the media. He said, “Some people in the press, I think, are just lazy as hell. There are times when I pitch a story and they do it word for word. That’s just embarrassing. They’re adjusting to a time that demands less quality and more quantity. And it works to my advantage most of the time, because I think most reporters have liked me packaging things for them. Most people will opt for what’s easier, so they can move on to the next thing. Reporters are measured by how often their stuff gets on Drudge. It’s a bad way to be, but it’s reality.”
He marvelled that the Daily Beast recently reported that Issa was fond of referring to himself in the third person. The reporter who wrote the story, Howard Kurtz, had in fact been interviewing Bardella when he thought he was talking to the congressman on the phone. (Kurtz later said that Bardella didn’t indicate that he wasn’t Issa when they spoke.) “I think anyone who knows me well enough knows I’m far too fond of myself to abdicate my own identity in favor of someone else’s,” Bardella told me.
Bardella later added that he was dealing with a new twist in his relationship with the press. Now that Issa had been elevated to chairman of the Oversight Committee, he said, “reporters e-mail me saying, ‘Hey, I’m writing this story on this thing. Do you think you guys might want to investigate it? If so, if you get some documents, can you give them to me?’ I’m, like, ‘You guys are going to write that we’re the ones wanting to do all the investigating, but you guys are literally the ones trying to egg us on to do that!’ ”