City council meetings, high school football games and store openings may seem like small town news, but they are critical to AOL’s revival effort.AOL’s Patch.com is in nearly 800 towns. Warren Webster, left, president of Patch Media; Tim Armstrong, chief of AOL; and Jon Brod, president of AOL Ventures.
Over the last year and a half, AOL, the former Internet colossus, has spent tens of millions of dollars to build local news sites across the country through Patch.com. The idea is that the service would fill the gap in coverage left by local newspapers, many of which are operating on a string after declines in advertising revenue.
Patch has already set up shop in nearly 800 towns. By the end of this year, it expects that to be in 1,000 — each one with an editor and a team of freelance writers.
Monday, January 17, 2011
Patch.com and AOL
The New York Times reports: