New examples of last week's topics:
- Press releases (AP contact): nowadays, usually by email
- Daybooks
- Pitch calls
Media events (from the Ruckus manual)
Interviews, town halls, and press conferences:
- Talking points guidelines
- What is a sound bite? (And spell it bite, not byte!)
- Talking points: The Starbucks papers
- Planting questions at town halls ( and video of the question in question). Moral: do not pick questioners who will brag about it afterward.
- Quote sluts
- Spin rooms
- Oppo
- Leaks
- Document Dumps
- Bad News Fridays
- Radio call-in shows
- Letters to the Editor -- but make sure that they come from real people
- Op-Eds
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