https://www.wsj.com/articles/democratic-debate-watched-by-6-6-million-viewers-11574381417
"Sponsored by Comcast Corp. ’s MSNBC and the Washington Post, the debate was the fifth among the Democratic contenders. It came after a long day of impeachment hearings that aired on cable news channels, which may have contributed to political fatigue for viewers."
With weeks of impeachment hearings (although lacking "pizzazz") and nonstop campaigning, this past week's Democratic debate seemed to fade in the news cycle despite being an important moment as certain candidates onstage last Wednesday are not yet guaranteed spots in future debates, and the primary is looking as uncertain as ever.
Building on my last paper and on the topic of entertainment media and politics, I think this brief SNL clip captures the Harris media strategy better than my 6-pages could:
https://www.youtube.com/watch?v=y8EQFhj8ca4
The discussion of SNL / Comedy in the readings can be tied to this study published in The Public Opinion Quarterly, Vol. 76, No.1 (Spring) entitled "The Tina Fey Effect: Young Adults, Political Humor, and Perceptions of Sarah Palin in the 2008 Presidential Election Campaign."
The abstract of the study concludes: "Using panel data of young adults, we find evidence that exposure to Tina Fey's impersonation of Sarah Palin's performance in the 2008 vice-presidential debate on Saturday Night Live is associated with changes in attitudes toward her selection as VP candidate and presidential vote intentions. These effects are most pronounced among self-identified Independents and Republicans. https://www.jstor.org/stable/41345969?seq=2#metadata_info_tab_contents
For reference: https://www.youtube.com/watch?v=8HsyEvr5Pnw
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