The New York Times published a story today titled "The Impeachment News Industry Is Here to Help (Overwhelm You Even More)." It discusses the rise of podcasts, newsletters and at least one video series dedicated to the topic, which all promise to help Americans understand and keep up with impeachment news.
The article reports that podcast and newsletters, specifically, are "in" right now, and that's why media outlets are turning to them to attract viewers/listeners. "Impeachment" — a buzzword that grabs people's attention — is being strategically used as well.
"CNN, for example, has seen two to three times the number of average downloads of its daily political podcast briefing since it was rebranded last month from 'The Daily DC' to 'The Daily DC: Impeachment Watch,' according to Courtney Coupe, the vice president of CNN Digital Productions."
This is an interesting — and evidently effective — tactic to gain listeners. After the impeachment news cycle ends, CNN feels confident it can keep its new audience by transitioning to election coverage.
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