Wednesday, March 4, 2009

Obama's use of paid/free media?

We recently discussed the benefits of free and paid media in class. It seems Obama is using a form of advertisement for his economic stimulus plan.

President Obama announced today that his administration will begin stamping an emblem on projects funded by the economic stimulus package so that people can easily recognize the effects of the American Recovery and Reinvestment Act.

“These emblems are symbols of our commitment to you, the American people -- a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government -- your government -- is doing its part to put the economy back on the road of recovery.”

Full Article Here

If the recovery plan goes well, might these stamps be physical advertisements for his accomplishment? It would certainly look good for his reelection campaign.

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