Tuesday, March 24, 2009

Over Their Heads

Addressing that topic relevant to this week's discussion, Jonathan Martin of The Politico writes:
At a time when his Washington honeymoon is turning into a hazing, President Barack Obama and his team are launched on a strategy to sail above the traditional White House press corps by reaching out to liberal commentators, local reporters and ethnic media. ... The around-the-filter strategy began under Nixon, notes Martha Joynt Kumar, a Towson University political science professor and expert on presidential communications. “Nixon created the Office of Communications, and they would send out copies of the president’s speeches directly to various groups,” Kumar said, referring to what is now the media affairs office. The idea then, as now, was to reach certain groups directly and without the interpretation of an at times cynical Washington press corps

The Ed Schultz interview is at:

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