Handling Media

If you are doing the VNR question, here are some sources:

• http://www.calgrants.org/
• http://www.csac.ca.gov/doc.asp?id=20
• http://www.sandiego.edu/insideusd/?p=2155
• http://www.lao.ca.gov/handouts/education/2009/higher_education_affordability_42209.pdf
• http://www.ed.gov/programs/fpg/index.html

An example of talking points (and a good lesson about thinking before hitting "send.")

A planted question:




A spin room:



An example of a pitch call:



Viral video: