CMC Government 115
20 April 2009
Answer one question from Part A and one from Part B.
1. You lead a group of Claremont students who want more government aid. You may either:
a. Lobby Congress to increase Pell Grants; or
b. Lobby the California Legislature to maintain current levels of Cal Grants
Drawing upon what you have learned in this course (especially Salzman), do one of the following:
a. Lay out a plan for getting media attention for your cause. Consider logistics and the qualities that make a message effective.
b. Create a video news release in support of your position. Where would you send it? How would it advance your goal?
2. Drawing on everything else that you have learned in the course, write a postscript to the Salzman book that revises and extends its analysis. That is, what did he miss, botch, or fail to anticipate?
1. Evaluate a proposed reform of the mass media. (See Iyengar & McGrady, chapter 11, Farnsworth & Lichter, chapter 6). Drawing on what you have learned in the course, identify both the costs and benefits of this reform. Would you support it? Explain.
2. Prof. Joseph Bessette has defined deliberation as reasoning on the merits of public policy. In recent years, have technological and organizational changes in the mass media improved or diminished the quality of deliberation on national issues?
- Exams should be typed, stapled, double-spaced, and between six and seven pages long (including both answers). I will not read past the seventh page.
- Cite your sources. You may use either endnotes or parenthetical references to a reference list. In either case, put your documentation in a standard format (e.g., Turabian or Chicago Manual of Style). The endnotes or reference sheet will not count against the page limit.
- Watch your spelling, grammar, diction, and punctuation. Errors will count against you.
- Return exams to me no later than May 6. Papers will drop a gradepoint for one day’s lateness, a letter grade after that. (Since the deadline for senior grades is noon on May 8, two days’ lateness will mean a failing grade for graduating seniors.)