Campaign Strategy and Message Grid
Key premise: most voters, most of the time, do not know bupkis about politics.
The centrality of social media in the 2016 campaign
- "The 2016 election represents the latest chapter in the disintegration of the legacy institutions that had set bounds for U.S. politics in the postwar era.”
- "Much can be said and will be written about the Trump campaign’s formal data and social-media operation, but the real digital story of the 2016 campaign comes from beyond the campaign organizational chart."
Twitter
Parscale and Social Media Strategy. Parscale is the manager of the 2020 campaign.
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