1. Pick any candidate for any office in the 2018 campaign. How did that candidate use social media? What message was the candidate sending to what audience? How effective was the candidate's use of social media? (Use quantitative evidence where possible.) In your answer, be sure to consider the connections among different media. That is, tweets and Facebook posts often contain links to MSM sites, or other social media such as YouTube. Conversely, social media posts often show up in MSM stories.
2. Pick any book about the 2016 election (other than Defying the Odds). Appraise the book's observations about the media in the election. Is the treatment fair and balanced? Does the book distort or omit important aspects of the media campaign? In your answer, consider what we have learned about the election in recent months.
3. Analyze a deceptive 2018 campaign. The deception could include deliberate fake news -- or a fake news site (that is, a campaign site that purports to be an independent source of news) Did opponents and the news media expose it? Did the deception work?
4. Pick any current Democratic presidential candidate. Appraise her or his media strategy Your strategy should include the message grid. Which media are the candidate using to target which groups of voters, campaign workers and contributors? In your appraisal, keep in mind the resources available to the candidate.
5. Subject to my approval, you may also create video or online ads for a candidate. Use the paper to explain the strategy and tactics behind the ads.
- Essays should be typed (12-point), double-spaced, and no more than six pages long. I will not read past the sixth page.
- Submit your paper as a Word document, not a pdf.
- Cite your sources. Use endnotes in Turabian format.
- Watch your spelling, grammar, diction, and punctuation. Errors will count against you.
- Return essays to the Sakai dropbox by 11:59 PM, Friday, November 1. Essays will drop one gradepoint for one day’s lateness and a full grade after that.
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