Media Effects

Last assignment.

For next week, chapter 14 of Dunaway (on SAKAI).

• Impact of commercial advertising
• Toy gun ads with a familiar face
• Children and cigarettes
• "Feminist" cigarette ads and Tiparillo
• Sexist ads:  coffee, tires
• Racist ad

Cognitive processes through which people learn from media.

• Building on existing information and attitudes
• Selective exposure (more below)
• Rationalization and cognitive dissonance

Mass media and knowledge

• SCOTUS
• Civics and the Constitution
• General knowledge

Media effects research and major theories of media effects.

• Hypodermic Needle Theory and Magic Bullet Theory
• Two-Step Flow
• Narcotizing Effect
• Sleeper Effect
• Selective Exposure
• Spiral of Silence Theory
• Framing Effect
• Priming Effect
• Agenda-Setting

Pre-problem: police violence

• Alarmed discovery: the Floyd Video
• Euphoric enthusiasm: BLM
• DOWNS OVERLOOKED PUSHBACK
• Costs of progress
• Decline of interest
• Post-problem

Cable and Internet

Fox News effect and COVID