Media and Electoral Politics II

For Monday: 

• Michael D. Cohen, Modern Political Campaigns (Lanham, Maryland: Rowman & Littlefield, 2021), ch. 5.  ON SAKAI.

 TIPS ON WRITING CAMPAIGN PRESS RELEASES

Examples:

• Alex Stovall 2021
• Teamsters endorse Schiff

1858 Lincoln-Douglas

• Oppo
• Shorthand
• Local papers
• Telegraph and papers in other states 

Movies

FDR:  Dirty Trickster

Events:  the importance of good planning

Trump in Tulsa

Oppo drops

• Red State and the LARPing vampire

Campaign ads

How do campaigns find out what works?

• Focus groups
• A/B testing

Daisy spot

1988 and Horton

Sneaky McCaskill Ad, run during 2012 GOP primary campaign

The Living Room Candidate