Monday, April 15, 2013
BuzzFeed piece in New York Magazine
Here's an interesting, albeit quite long, New York Magazine feature on BuzzFeed and its founder, Jonah Peretti (fun fact for comedy nerds like me: he is the brother of comedian/former Parks & Recreation writer Chelsea Peretti). It explains how the unconventional media outlet makes money with an advertising strategy based not on traditional banner ads, but by "treat[ing] the traffic as its own advertisement." Their unique approach to marketing and obsession with virality is surely one other organizations can and should study.