Wednesday, April 10, 2013

Campaigns and the Media 2

Gender politics  and "running as a woman"

Opposition Research

Designated Market Area (DMA) is a media market, a group of counties that account for the major viewing audience for television stations located in a metropolitan area.

California's DMAs (left) v. US House districts (right)

"Owned Issues"

Media Myths and the 2012 Election

Campaign Spending in 2012

The Media Campaign in 2012

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