Campaigns and the Media 1

Campaign media concepts, from the journalists' perspective

• Horserace coverage (Iyengar, 73-75, 153)
• Pack journalism (Iyengar 83)
• Feeding frenzy (Iyengar 151-152)

Strategic Grid

Gender politics  and "running as a woman"

Gaffes

• Dean Scream
• Palin Interviews
• Debate gaffes

Oppo and vulnerability studies

Designated Market Area (DMA) is a media market, a group of counties that account for the major viewing audience for television stations located in a metropolitan area.

California's DMAs (left) v. US House districts (right)