Monday, April 8, 2013

Campaigns and the Media 1

Campaign media concepts, from the journalists' perspective
  • Horserace coverage (Iyengar, 73-75, 153)
  • Pack journalism (Iyengar 83)
  • Feeding frenzy (Iyengar 151-152)
Strategic Grid


Designated Market Area (DMA) is a media market, a group of counties that account for the major viewing audience for television stations located in a metropolitan area.

California's DMAs (left) v. US House districts (right)

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