Thursday, March 17, 2011

Class Alum on the BBC

BBC television recently interviewed Helena Bottemiller. She offers some journalism takeaways from the experience:
1. Find a niche - that's the only way I was able to be considered an "expert" here (though this still makes me laugh, no one can be an expert at 24...but oh well).
2. Know your audience - I had to think about how I'd explain this to my grandma or someone who knows nothing about food policy (not my usual audience) - and I got stopped mid-sentence when referring to the "Lakers." The producer insisted I say "Lakers basketball team" instead so that viewers in, say, Iraq would understand the reference.

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