Wednesday, February 25, 2015

Another Option for Your Next Assignment!

Pick any national interest group or party organization. You are the communications director for that organization. Devise an advocacy campaign for or against some aspect of President Obama’s agenda. You may draft print or Internet ads, write scripts for a video or audio spots, or (if you have access to the equipment), actually produce such spots. Whom are you trying to persuade to do what? Where would you place the ad(s)? How would you try to get “reverb” in the MSM and new media? If the group already runs ads, tell why yours is an improvement, or at least a worthy addition. (The ad will not count against the page limit.) In your analysis, supply appropriate evidence for any claims that you make (e.g, survey data to back up assumptions about public opinion).

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