Friday, February 13, 2015

Recognizing Brian Williams



Michael Barhel writes at Pew:
NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.
Pew Research Center’s surveys have found that national recognition for America’s top news anchors isn’t what it used to be. Just 27% of Americans recognized a photo of Brian Williams and correctly identified him in 2013 – a far cry from the 47% of Americans who could correctly identify Dan Rather in a 1985 poll.
A poll last fall found NBC News among the most trusted news brands in the country. Half said they trusted NBC News, according to a Pew Research Center survey. That ranked NBC among the highest of 36 news organizations we asked about, on par with ABC News (50%) and CBS News (46%) as well as CNN (54%) and Fox News (44%).
While evening news audiences have been steadily declining for some time, they remain a major source for news for many Americans. And NBC Nightly News attracts a middle-aged audience that is roughly the same as that of the major cable networks.

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