Monday, February 16, 2015

Rick Perry is fired up.

Second time presidential hopeful Rick Perry released his first web ad of the year, indicating that he is indeed "fired up" for New Hampshire (if any of you read Playbook, you saw the ad this morning). 
    

Perry is great example of candidate attempting to re frame his image since the "oops" moment of 2012. In a CNBC interview with John Harwood last December, Perry insisted the moment "wouldn't be in his obituary." His new specs might help, too.

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