Monday, April 13, 2015

Hillary becomes one of us through Facebook strategy

We all heard about Hillary's announcement over the weekend. Beyond her video being a fantastic PR play, her staff has also populated her Facebook page with all her life events...making her seem like a real person. 

You can "like" the first time she met Bill in 1971:

























#TBT to a her high school graduation or a cute baby pic:


























Regardless of her policies, we can admit that this release is brilliant. For a person who can seem superficial and unapproachable, this was a great strategy for humanizing her through a medium used by most voters. 

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