Monday, April 13, 2015
Hillary becomes one of us through Facebook strategy
We all heard about Hillary's announcement over the weekend. Beyond her video being a fantastic PR play, her staff has also populated her Facebook page with all her life events...making her seem like a real person.
You can "like" the first time she met Bill in 1971:
#TBT to a her high school graduation or a cute baby pic:
Regardless of her policies, we can admit that this release is brilliant. For a person who can seem superficial and unapproachable, this was a great strategy for humanizing her through a medium used by most voters.