Sunday, February 22, 2009

Blogs in the Corporate World

A Wall Street Journal article, "The Blogger Keeping Tabs on His Newspaper," touches on several blog-related issues we've discussed in class and describes the role of blogs in the corporate world.  It is becoming common for some bloggers to monitor companies the same way they do politics.  The article focuses on Gannett Blog, which offers information to Gannett employees about layoffs, delivery cutbacks, and other policies, often before they are officially announced.  Other blogs provide information on other newspapers and media conglomerates, and there is even a blog that monitors Starbucks.

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