Tuesday, February 10, 2009

Micropayments and Online Competition

Michael Kinsley of Slate published an Op-Ed piece in the NY Times today where he wrote about the changing nature of print journalism. He focuses on the attempts to generate profit from online subscriptions or payments.
He covered the topic of Micropayments, the idea of having readers pay small costs for online access ("You could pay a nickel to read an article, or a dime for a whole day’s newspaper.") He ends up finding micropayments to be a problematic idea in that the real issue is not simply the migration of the content online but the world of global competition that comes with the Internet for what were once local and national newspapers.
Clearly, this relates to what we have been discussing about the difficulties of generating revenue online and the stiff competition that all papers will continue to face for the foreseeable future.

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